RALLY
THE PEOPLE
A NEW DAY
I partnered with the EY Communications department to develop this hype video going into FY24.
After wrapping, the client emailed:
I am so delighted to share that since we have started distributing this video, people are going BANANAS for it. I’m hearing responses like, “it gave me goosebumps, “everyone needs to watch this because it represents the FSO right now,” “I watched this twice!” In some cases, I caught wind of these compliments when they didn’t know my team was behind the video, so you know the compliments were legit.
The other awesome thing is that the “new day” concept that Wade proposed back in July has landed beautifully. That little phrase is right where the FSO (and EY) is right now, so we have hung our comms hat on it. I was just in a partner meeting and the managing partner, who showed the video to start the meeting, concluded by saying, “As you heard at the start, this really is a new day for the FSO…” This phrase is becoming part of our FSO vernacular!
Produced through Sorrentino Media.
